Internal Brand Guide — Version 1.0

Creative strategy,
visuals & digital
growth.

We help businesses build a clear, trustworthy and conversion-focused online presence.

From photography and video to web design, SEO and AI-driven marketing, Exvantis combines creativity with strategic execution to deliver measurable, premium results.

Photography Videography Web Design SEO Marketing AI Marketing Social Media Branding
01
Mission

Empower ambitious brands with premium creative and strategic digital presence.

02
Positioning

A full-service creative agency at the intersection of strategy, design, and technology.

03
Personality

Confident. Strategic. Premium. Human. Direct. Creatively driven and results-obsessed.

04
Values

Clarity. Quality. Trust. Consistency. Growth. Creative excellence in everything we deliver.

Brand Mission

Why We Exist

Exvantis exists to bridge the gap between creative vision and business performance. We build brands that don't just look good — they generate real, measurable results. Our work is rooted in strategy, refined by design, and delivered with precision.

Brand Positioning

Where We Stand

Exvantis occupies the premium tier of the creative agency market — above commodity freelancers and below slow-moving large agencies. We deliver enterprise-level quality with boutique attention and strategic depth that drives growth.

Core Values

What We Stand For

Clarity over complexity. Quality over quantity. Honesty over hype. Every project we take on is guided by a commitment to excellence, transparency, and delivering work that we — and our clients — are genuinely proud of.

The Exvantis Palette

A restrained, sophisticated palette built for premium positioning. Every colour is intentional and purposeful — use them consistently.

Primary Brand Colours
Exvantis Black
#0B0B10
Primary background, hero sections, maximum contrast applications
Exvantis Dark
#13131C
Section backgrounds, dark mode cards, footers
Dark Mid
#1C1C28
Cards on dark backgrounds, elevated surfaces, panels
Exvantis Gold
#C9A96E
Primary CTA buttons, accent elements, labels, highlights, brand gold
Support & Neutral Colours
Gold Light
#DFC08A
Button hover states, active gold interactions
Gold Muted
#8F7345
Subdued borders, subtle accents, secondary gold elements
Charcoal
#2B2B3A
Borders on dark, dividers, subtle separators in dark sections
Exvantis Cream
#F8F5EF
Light section backgrounds, quote blocks, subtle warm sections
Pure White
#FFFFFF
Card backgrounds, light page backgrounds, text on dark
Grey 600
#6B6963
Body text secondary, descriptions, supporting copy on light
Grey 400
#A8A69F
Placeholder text, captions, metadata, secondary labels on dark
Grey 200
#E0DED9
Borders on light backgrounds, dividers, input borders

Colour Usage Map

Colour Hex Primary Use Avoid
Exvantis Gold #C9A96E CTA buttons, accent labels, highlights, borders Large body text, backgrounds over 30% coverage
Exvantis Black #0B0B10 Hero backgrounds, maximum contrast, nav Text on dark backgrounds
Exvantis Dark #13131C Section backgrounds, cards on dark Light-mode primary sections
Exvantis Cream #F8F5EF Light section backgrounds, quote blocks Overlaying on dark without sufficient contrast
Pure White #FFFFFF Card surfaces, body backgrounds, text on dark Text on cream — use Grey 800 instead

The Exvantis Type Scale

Two carefully chosen typefaces form the entire system. Cormorant Garamond provides editorial elegance; DM Sans delivers modern clarity.

Display Font — Cormorant Garamond
Exvantis
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 .,;:!?&@#

"Creative work at the intersection of strategy and beauty."

Body Font — DM Sans
DM Sans
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
0123456789 .,;:!?&@#

Strategic clarity for modern audiences. Clean, readable, functional.

Heading 1
Cormorant Garamond Weight: 400 ~64–80px Leading: 1.08

We build brands that convert.

Heading 2
Cormorant Garamond Weight: 400 ~48–52px Leading: 1.12

Premium creative services for ambitious brands.

Heading 3
Cormorant Garamond Weight: 500 ~32–36px

Strategic photography & videography that sells.

Heading 4
Cormorant Garamond Weight: 500 24px

Our process starts with understanding your audience.

Body Text
DM Sans Weight: 400 16px Leading: 1.75

Exvantis delivers full-service creative and digital solutions that help brands grow with clarity and confidence. From visual identity to strategic SEO, our team combines deep expertise with meticulous attention to detail, ensuring every touchpoint of your brand communicates the right message to the right audience.

Caption
DM Sans · 14px

Photography by Exvantis — All rights reserved. Campaign produced for a premium lifestyle brand, 2024.

UI Label
DM Sans · 12px · 600

Section Label · Service Tag · Navigation Item

Button Text
DM Sans · 13px · 500

Start Your Project →

Editorial Quote
Cormorant Garamond · Italic · 300–400

"Good design is not just how something looks — it is how it makes your audience feel, and what it compels them to do."

Display Font Name
Cormorant Garamond
Body Font Name
DM Sans
Google Fonts Import
fonts.google.com/share?selection.family=Cormorant+Garamond|DM+Sans

Logo Guidelines

Consistent logo application builds brand recognition. Follow these guidelines on every application.

On Dark Background — Primary
EXVANTIS
Creative · Strategic · Digital
On Light Background — Primary
EXVANTIS
Creative · Strategic · Digital
On Gold — Acceptable
EXVANTIS
Creative · Strategic · Digital
On Busy Background — Never
EXVANTIS

Incorrect Usage

Do not distort or stretch
EXVANTIS
Do not change colours
EXVANTIS
Do not add effects or shadows
EXVANTIS

Clear Space Rule

EXVANTIS
Minimum clear space = height of the letter "X"

Always maintain a minimum clear space equal to the cap height of the "X" in EXVANTIS around all sides of the logo. Never allow other visual elements to encroach this zone.

Visual Language & Style

Exvantis visuals are clean, editorial, and purposefully spacious. Every image, layout and design element should feel premium, intentional, and strategic.

Photography
Photography Style
Dark, moody, and purposeful. High contrast. Minimal clutter. Subjects have clear focus; backgrounds serve the narrative without distraction.
Videography
Videography Style
Cinematic pace. Strategic motion. Colour graded for warmth and depth. Each frame should communicate quality, trust, and brand sophistication.
Image Overlays
Overlay Treatment
Dark gradient overlays from bottom (0.85 opacity) to transparent. Used to create readable text areas over imagery while preserving visual depth.

Videography

Premium Visual Storytelling

Cinematic production for brands that demand the best.

White Space

Generous breathing room is a non-negotiable. Sections should never feel crowded. Space communicates premium quality. When in doubt, add more padding — not less.

Corner Radius

Cards: 16px radius. Small elements: 4–8px. CTAs: 4px (sharp, confident). Large panels: 24px. Circular elements for avatars and icons only. Never over-round layouts.

Shadows

Subtle, consistent shadows only. Never harsh drop shadows. Use soft ambient shadows (0 12px 48px rgba(0,0,0,0.14)) for elevated cards. Shadow gold for CTA buttons.

Grid System

12-column grid with 24px gutters on desktop. 4-column on tablet. Single column on mobile. Max content width 1320px, centred. Consistent horizontal alignment at all breakpoints.

Hover States

Cards lift with translateY(-6px) and deepen shadow. Buttons shift to a lighter gold and lift slightly. Links transition colour to gold. All transitions: 0.35s ease. Never abrupt.

Editorial Layout

Asymmetric grids where appropriate. Large typographic elements as visual anchors. Mix 2-col and 3-col layouts within a single section for rhythm. Avoid predictable, repetitive grids.

Shadow Scale

Shadow SM
0 1px 4px rgba(0,0,0,0.08)
Shadow MD
0 4px 20px rgba(0,0,0,0.10)
Shadow LG
0 12px 48px rgba(0,0,0,0.14)
Gold Shadow
0 8px 32px rgba(201,169,110,0.20)

Design Components

A complete library of polished, reusable UI components. Copy and paste these directly into any Exvantis project.

Buttons


Service Cards

📸

Photography

Premium editorial and commercial photography that communicates your brand's quality, character, and story at every glance.

Explore service →
🎬

Videography

Cinematic brand films, social reels, and campaign video content produced to convert viewers into customers and advocates.

Explore service →
🌐

Web Design

Conversion-optimised websites designed with precision, built for performance, and refined to represent your brand with authority.

Explore service →
📈

SEO Marketing

Strategic search engine optimisation that drives qualified, long-term organic traffic and positions your brand as an authority in your industry.

Explore service →
🤖

AI Marketing

Cutting-edge AI-driven strategies that personalise your marketing at scale, reduce costs, and accelerate measurable business growth.

Explore service →
📱

Social Media

Strategic social media management and content creation that builds brand equity, grows engaged audiences, and drives consistent results.

Explore service →

Statistic Blocks

200+
Projects Delivered
Across 12 industries
98%
Client Retention
Year-over-year
4.2×
Avg. ROI
Across digital campaigns
6yr
Agency Experience
Established & trusted

Process Timeline

Phase 01

Discovery & Strategy

We start every engagement with a deep discovery process — understanding your audience, competitors, and objectives before a single pixel is designed.

Phase 02

Creative Direction

We establish a clear visual direction, tone of voice, and content strategy that aligns with your brand positioning and conversion goals.

Phase 03

Production & Execution

From shoots and design to development and copywriting — we execute at every level with meticulous attention to detail and brand consistency.

Phase 04

Launch & Optimise

We launch, monitor performance, and continuously refine based on data. Growth is an ongoing process — not a one-time deliverable.

Strategy-First Always

Every Exvantis project begins with a strategic brief. We don't execute before we understand. This approach is what separates us from agencies that produce beautiful work that doesn't convert.

01
Research-backed decisions
Every creative choice is validated by audience research, competitor analysis, and conversion data.
02
Premium execution
We produce at the highest quality tier, with review cycles and sign-off at every stage.
03
Measurable outcomes
We track and report on the metrics that matter — reach, engagement, conversion, and revenue impact.

Quote Block

"Exvantis didn't just redesign our website — they rebuilt our entire online presence from the ground up. Traffic doubled within 90 days and our conversion rate tripled."

SK
Sophie Klaas
Founder, Norden Studio

Pricing-Style Card

Essential
€1,200
per month
  • Brand strategy session
  • Social media management
  • Monthly content creation
  • Basic SEO optimisation
Get Started
Enterprise
Bespoke
custom package
  • Dedicated account team
  • Full agency partnership
  • Unlimited creative output
  • Custom strategy & reporting
Contact Us

Testimonial Cards

"

Working with Exvantis completely transformed how our brand is perceived in the market. The quality of the photography alone was worth the investment — our engagement tripled.

MV
Marc van der Berg
CEO, Lumens Group
★★★★★
"

The web design project delivered in 6 weeks and our conversion rate went from 1.2% to 4.7%. Exvantis understood our brand before the first call was even finished.

LA
Lena Andersen
Founder, Folia Interiors
★★★★★
"

Their AI marketing strategy reduced our ad spend by 34% while increasing lead quality significantly. We now rank on page 1 for 18 target keywords. Outstanding results.

TP
Thomas Payne
CMO, Vex Digital
★★★★★

CTA Banner

Ready to elevate your brand?

Let's create something premium, strategic, and built to convert.


Image Cards

🖼 Project Image
Photography
Brand Campaign — Norden Studio
Commercial editorial · 2024
🎬 Video Project
Videography
Brand Film — Folia Interiors
Cinematic brand video · 2024
🌐 Web Project
Web Design
Website — Vex Digital
Full website rebuild · 2024

Comparison Block

✓ Exvantis Approach
✓ Strategy first, execution second
✓ Premium quality at every touchpoint
✓ Data-informed creative decisions
✓ Conversion-focused design principles
✓ Long-term brand consistency
✓ Clear, direct communication
✕ What We Avoid
✕ Generic, templated solutions
✕ Executing without understanding the brief
✕ Design that looks good but doesn't convert
✕ Trendy aesthetics with no strategic rationale
✕ Inconsistent brand applications
✕ Vague, jargon-heavy communication

Two-Column Content Layout

Creative excellence meets strategic thinking.

Every project we deliver is rooted in a clear strategic brief and elevated through premium creative execution. We believe that great design is not an aesthetic choice — it is a business decision.

Our multidisciplinary team ensures that every component of your brand — from photography to web to social — speaks with a single, consistent, and compelling voice.

View Case Studies
Image / Video Placeholder

Social Media Templates

Consistent, premium social media content that reinforces brand recognition across every platform.

Instagram Square Post
EXVANTIS

Your brand deserves visuals that convert.

@exvantis · Premium Creative Agency
Instagram Story

Brand Campaign 2024

View →
Quote Post
"

Design is the silent ambassador of your brand.

— EXVANTIS
LinkedIn Post
E
Exvantis Agency
Premium Creative & Digital Marketing · 4,200 followers
2h · 🌐

We increased a client's organic traffic by 312% in 5 months — without a single paid ad.

Here's the 4-step SEO strategy we used:

✅ Complete technical site audit & fix
✅ Keyword cluster mapping by intent
✅ Editorial content at scale (30+ articles)
✅ Premium link-building outreach

Results don't lie. Strategy > shortcuts.

Want to know how we can do the same for your brand? DM us.

312%
Organic Traffic Growth · 5 Months

Website Section Examples

Reference layouts for building Exvantis-branded web pages. These are production-ready starting points.

Hero Section

Strategy, visuals and digital growth for brands that refuse to be average.

We combine photography, video, web design, SEO, and AI-powered marketing into one cohesive agency partnership built around your growth.

Statistics Section
200+
Projects Delivered
98%
Client Satisfaction
4.2×
Average ROI
6yr
In Business
Case Study Section
📸 Visual Media
Interior Design

Folia Interiors — Full Brand Overhaul

+287% website conversions · +4× Instagram reach

We rebuilt the Folia brand from the ground up — new photography, brand film, website, and SEO strategy — resulting in a complete transformation of their market position.

Read the full case study →
Team Section
👤
James Harlow
Creative Director
👤
Sara Meeuwsen
Lead Photographer
👤
Daan Visser
Head of Strategy
👤
Emma Roos
SEO & Digital Lead
Portfolio Section
Brand Campaign
Norden Studio — Photography
📸
Web Design
Folia Interiors
🌐
Brand Film
Vex Digital — Full Campaign
🎬
Social Media
Lumens Group
📱
Contact CTA Section

Let's build something remarkable.

Tell us about your brand and we'll design a strategy around your goals.

How Exvantis Speaks

Our voice is consistent across every touchpoint — from a homepage headline to an email response. It is strategic, clear, and human without being casual.

Strategic
Every word serves a purpose. We communicate with clear intent, not filler language or vague statements.
Confident
We don't hedge or over-qualify. We state clearly what we do and what results we deliver.
Premium
Our language reflects our positioning. We use precise vocabulary and avoid clichéd agency-speak.
Direct
Short sentences when making a point. We don't bury the lead or over-explain.
Creative
We find the unexpected angle — a fresh way to say something that's been said a thousand times before.
Trustworthy
We back every claim with evidence. Results, case studies, and specifics — not vague promises.
Human
We talk to people, not at them. Real language. No corporate jargon or impenetrable marketing-speak.
Clear
We communicate complex ideas simply. If it takes more than one sentence to explain, we simplify the idea first.

Headlines — Examples

✓ Strong Headline

We don't just design websites. We build brands that convert.

✓ Strong Headline

Stop leaving money on the table. Your brand deserves to be seen.

✕ Weak Headline

We are a full-service creative agency offering multiple different services to help businesses.

✕ Weak Headline

Welcome to our website, we are passionate about what we do!

CTAs & Service Copy — Examples

✓ Strong CTA

Start Your Project →

✓ Strong Service Description

Premium photography that communicates your brand's quality in a single frame.

✕ Weak CTA

Click here to get in touch with us today!

✕ Weak Service Description

We offer photography services for businesses of all shapes and sizes.

The Exvantis Design Principles

Nine guiding principles that govern every design decision made under the Exvantis brand — internally and externally.

1
🎯

Hierarchy First

Every layout must have a clear visual hierarchy. The most important information commands the most attention. Headlines lead; body copy supports; CTAs close.

2

White Space Is Power

Generous negative space signals premium quality. Never fill space for the sake of it. An element earns its place in the layout — or it does not exist.

3
📐

Consistency

Colour, typography, spacing, and component design must be consistent across every brand application. Trust is built through repetition of quality.

4
✂️

Simplicity

Remove everything that doesn't serve the user's clarity or the brand's goal. Complexity is the enemy of conversion. Design should feel effortless to navigate.

5
🤝

Trust by Design

Premium aesthetics, factual copy, consistent proof elements, and clear navigation build psychological trust. Every design choice should make the user feel safe to take action.

6
👁

Visual Clarity

High contrast, clear typography, adequate spacing, and focused imagery ensure our content is readable and impactful across all screen sizes and lighting conditions.

7
📊

Conversion Focus

Beautiful design is not enough. Every layout must guide users toward a clear, motivated action. CTA placement, visual flow, and content structure serve conversion above aesthetics.

8
🧑

Human-Centred

We design for real people with real problems. User behaviour, attention span, and emotional response are considered at every stage of the design process.

9
💎

Premium Presentation

The presentation of work is as important as the work itself. Every client-facing document, proposal, and delivery must feel crafted, deliberate, and worthy of the Exvantis name.

Craft above speed.

We take the time to do things properly. Rushed output reflects on the brand. We set realistic timelines and deliver at the highest quality within them.

Every pixel is intentional.

There are no accidents in premium design. Every element — its size, position, colour, and spacing — is a considered choice that serves the overall composition.

Brands are systems, not moments.

A great logo means nothing without consistent application. We build and maintain brand systems that work cohesively across every channel and touchpoint.